Creative Supply Chain Transparency

Social Business Network and Ético bring actors together from every link of the supply chain to build mutual understanding and drive innovation and social change. An integral aspect of this work is good communication, often involving translation, deep levels of cultural understanding, and use of clear images. A high dose of creativity helps of course! Here is a beautiful example of how Social Business Network partner Thanksgiving Coffee uses imagery to educate their consumers about the many production stages in their coffee supply chain:

Coffee: from farm to cup – poster designed by Sven Sandberg Studio

Coffee: from farm to cup – poster designed by Sven Sandberg Studio. Click the image to read Thanksgiving’s blog post about this project!

 

This entry was posted in Better Supply Chains, Coffee, Cooperatives, Fair Trade, Social Business Network and tagged , , , on by .

About rwlindsay

I live in León, Nicaragua, between volcanos and crocodile filled mangrove forests. I'm on the board of SosteNica, a socially responsible investment organization from the U.S. and working freelance to support organic and fair trade agriculture for both local and export markets. I'm happy to be part of a vibrant movement creating innovative ways of encouraging the implementation of methods of farming that are environmentally sustainable as well as profitable for small farmers. I think our society needs to change our value system to encourage sustainability and self-satisfaction in life over constant economic growth. Dancing, gardening, supporting local business and community, working with design, art, and handcrafts, and cooking with lots of local vegetables are a few other things I enjoy.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s